Last updated: 26 February 2026
This Cookie Policy explains how OutGrowth Digital Marketing and SEO Company (“OutGrowth”, “we”, “us”, or “our”) uses cookies and similar tracking technologies on our website at outgrowth.uk (the “Site”). It explains what these technologies are, why we use them, and your rights to control their use.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or device when you visit a website. They are widely used to make websites work more efficiently, to improve the user experience, and to provide information to the website owner. Cookies can be “persistent” (remaining on your device until they expire or you delete them) or “session” cookies (deleted when you close your browser).
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
Strictly necessary cookies: These cookies are essential for the Site to function properly. They enable core features such as page navigation, access to secure areas, and form submissions. The Site cannot function properly without these cookies and they cannot be switched off.
Performance and analytics cookies: These cookies help us understand how visitors interact with the Site by collecting and reporting information about page views, bounce rates, traffic sources, and browsing behaviour. This information is aggregated and anonymised, meaning it cannot be used to identify you personally. We use this data to improve the Site and our services.
Functionality cookies: These cookies allow the Site to remember choices you make, such as your preferred language or region, and provide enhanced, more personalised features.
Marketing and targeting cookies: These cookies may be set through our Site by advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information but are based on uniquely identifying your browser and device.
3. Cookies We Use
The following table provides details of the cookies used on our Site:
Strictly Necessary
wordpress_sec / wordpress_logged_in: Set by WordPress. Used to identify logged-in users and store authentication details. Expires when the browser session ends or after 14 days if “Remember Me” is selected.
wp_lang: Set by WordPress. Stores the user’s language preference. Expires when the browser session ends.
Performance and Analytics
_ga / _ga_*: Set by Google Analytics 4. Used to distinguish unique users and sessions. The _ga cookie persists for 2 years. The _ga_* cookie persists for 2 years.
_gid: Set by Google Analytics. Used to distinguish users. Expires after 24 hours.
_gat: Set by Google Analytics. Used to throttle the request rate. Expires after 1 minute.
Marketing
_gcl_au: Set by Google Tag Manager. Used to store and track conversions from Google Ads. Expires after 90 days.
_fbp: Set by Meta (Facebook). Used to deliver advertising when users are on Facebook or a digital platform powered by Facebook advertising. Expires after 90 days.
Please note that the specific cookies used on the Site may change over time as we update our tools and integrations. We will keep this policy updated to reflect any changes.
4. Third-Party Cookies
Some cookies on our Site are placed by third-party services that appear on our pages. We do not control the setting of these cookies. The third parties that set cookies on our Site include:
Google: Analytics and advertising services. For more information, visit Google’s Privacy Policy.
Meta (Facebook): Advertising and social media integration. For more information, visit Meta’s Privacy Policy.
5. How to Control Cookies
You have the right to decide whether to accept or reject cookies (except strictly necessary cookies, which are required for the Site to function).
Cookie consent banner: When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our website footer.
Browser settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is being set. The method for doing this varies by browser:
Chrome: Settings > Privacy and Security > Cookies and Other Site Data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and Site Permissions > Manage and Delete Cookies
Opt-out tools: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can manage your preferences for online behavioural advertising at Your Online Choices.
Please be aware that disabling cookies may affect the functionality of the Site and your ability to access certain features.
6. Similar Technologies
In addition to cookies, we may use similar tracking technologies such as web beacons (also known as pixel tags or clear GIFs), local storage, and session storage. These technologies serve similar purposes to cookies, such as measuring the effectiveness of our content and understanding how visitors use the Site.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with a revised “last updated” date. We encourage you to review this page periodically.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: hello@outgrowth.uk
For more information about your rights under UK data protection law, please see our Privacy Policy.